15 November 2017
Hi MLE,A trove of leaked documents published last week by the International Consortium for Investigative Journalists (ICIJ) have confirmed how the world’s ultra-rich become richer by exploiting tax shelters.Nike’s European headquarters is based in the Netherlands. In 2006 the Dutch government granted the brand a new tax deal that allowed it to open a subsidiary in Bermuda (which is of course a shell company). This subsidiary owns Nike’s intangible design assets – like its logo and trademarks – for all markets outside of the United States. Since it is based in Bermuda, which is a tax-free country, Nike is not taxed at all on the billions in revenue these licensing fees generate.But this was not enough. In 2014, Nike found a way to successfully exploit a Dutch tax law from 1830 called a “commanditaire vennootschap” (CV), or limited partnership, which lets multinational corporations skirt taxes in the Netherlands and abroad, too.Thanks to its corporate restructuring, Nike’s tax global rate dropped from 34.9% in 2007 to 13.2% this year.Other leaked documents show how other multinationals like Uber are doing the same thing. The UK is losing out on much-needed tax dollars from Uber. Yet another reason why I don’t want them in this country.
Speak next week!
10 November 2017
Hey the MLE,
Was walking through one of the world's top graffiti spots, Shoreditch, and thought I'd take some photos for you. There's always something different, the walls seems to be changing by the second. Of course the medium goes beyond spray paint to silk screens, sculptures, stencils on wallpaper, framed photographs, etc etc etc.
Have a nice weekend!
3 November 2017
I love the lengths that corporations must go to these days to sell, sell, sell.
Sell more Air Canada flight tickets to young Londoners.
Go to where the young people are, Shoreditch (of course) and give them what they want: a "popup" (of course), with "craft beer" (of course) and Canadian food, “poutine” (of course).
So here I am, jammed in the corner of this tiny room full of people eating and Air Canada branding. Next to me some poor kid is answering a survey via iPad. “Would I recommend this pop up to my friends? Yeah sure. Did I know that Air Canada flew to Singapore? Hmm, nope...” and on and on.
No one working here had ever been to Canada, but they were all aware that they were not actually selling “poutine” - as every Canadian, including myself, had informed them. Eg: "Boston’s Loaded Crab: Chips, fresh crab, gouda cream sauce, scallions, blue cheese crumbles" What is that?
Well, my chips and sauce is all done and all that remains in the box is a little flag to remind me to hashtag all my Instagram pics to “#coolnotcold to win a free Air Canada flight. Better go, someone is asking for my seat.
I leave, feeling a bit smug and rather happy that I do not work in advertising like this anymore!
SuzanPosted in: advertising
28 October 2017
I know that you are nosy like I am and love a snoop into someone's house or studio. I just read an article about famous artists studios you can visit. So, noted. I've only been to Barbara Hepworth's studio in St Ives (image above). It has been left painstakingly exactly as she had left it the day she died - including the date on the wall calendar.
What I find interesting is that artists tend to have their studios a part of their homes, and tend to live there for many many years. Designers, on the other hand, tend to have their studios away from their homes, and tend to be much more transient.
For me, where I work is really important. I am fortunate to have my own studio at the top floor of my house, where I love to work, as I can really concentrate. It is so quiet, peaceful and comfortable. However, sometimes it can be too much so! Therefore, I also have a shared desk space, for the community aspect. Finally, I find I am also really productive working in hotel bars or restaurants. I am quite familiar with the hotels of London, though I've never actually stayed in any of them!
9 Famous Artists' Studios You Can Visit
19 October 2017Hello the MLE,Like many graphic designers, I have spent countless hours sifting through stock photography - pre-shot photographs (hence not requiring a shoot) available to buy or licence.Also, like many graphic designers, I find such photography strangely fascinating. How they can convey a message can be so obvious, or just completely bizarre.A couple weeks ago, I came across a Twitter feed called @darkstockphotos, and thought you might appreciate it.Andy Kelly, who set up the feed says, “I make sure I only post things that are straight up funny, or so absurd/bewildering that they’re accidentally funny. I’m spoiled for choice!”Kelly’s personal favourite, “without a doubt, is what Shutterstock describes as ‘Crying Boy With Gun On Coast’ [above]. It’s an utterly baffling image, and so, so dark. Why is this boy crying? Who did he just shoot with that gun? So many questions.” (See this photo above).Really looking forward to seeing you tomorrow!Suzan