Broad Institute

Food Allergy Science Initiative Animation

Shockingly, we know very little about the science behind food allergies. Researchers from the Broad Institute, its partner institutions, and Yale School of Medicine have launched the Food Allergy Science Initiative (FASI) to accelerate research into the science of food allergy and enable the development of new diagnostics and treatments. This animation was created to help the public understand the current work that may lead to treatment - before an allergic reaction occurs.

Live! See the animation here

Kavli NDI

branding + website

Established in 2015, the Kavli Neuroscience Discovery Institute at Johns Hopkins University is one of twenty prestigious Kavli institutes existing on the campuses of major universities worldwide. Its mission is to advance neuroscience discovery by uniting neuroscience, engineering and computational data science to understand the structure and function of the brain.
The logo uses Penrose structures that create endlessly complex tiling shapes. Resembling both neural networks and engineering cogs, they represent the fields of neuroscience and engineering coming together to create a growing understanding of big data, in the form of a puzzle that can, and will, be solved.

The Hospital Club

branding + print

A private members’ club in London, the Hospital Club was founded by Microsoft co-founder Paul Allen and Eurythmics’ Dave Stewart. Branding for their new bedrooms is brought to life with illustrations by Mark Smith. Maps of things to see and do within one mile of the club were created with six different themes from ‘romantic’ to business. A Little Book of Creativity is also included in each room to help with any creative blocks.

McGovern Institute for Brain Research at MIT

15th anniversary book

A research institute within MIT, McGovern’s mission is to understand how the brain works and to discover new ways to prevent or treat brain disorders. For the occasion of its 15th anniversary, an ambitious booklet was created that conveys not only not only McGovern's own research, but also the trajectory of neuroscience research in general.

Tangled Feet


Tangled Feet creates and tours work all over the UK and Europe, sometimes inside theatres, but often in public spaces. Its stories are routed in reality: from youth unemployment to parenthood to the migration crisis. The bold, vibrant colours of its performances are echoed in the site. A custom “tangled” type treatment is also featured. 


human cell atlas

branding + website

HCA is one of the most important scientific research undertakings since the Human Genome Project. Led by the Broad Institute of MIT and Harvard (USA) and the Wellcome Trust Sanger Institute (UK), it brings together a community of scientists with diverse expertise to create a comprehensive reference map of all human cells as a basis for understanding human health and and treating disease.

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