Hi MLE,

I’m back from Texas and I’m going to share with you: TEXAS BILLBOARDS. Boring as they may seem, they really do stand out when I think about the time I spent out there in the “lone star state.”

Why? Probably because we spent quite a bit of time on the road. I love road trips, I love looking out the window and letting my thoughts just flow from one to another. Very relaxing… 

Well, in Texas, there are so many billboards, my thoughts only flowed from one advertising message to another. I didn’t mind at first, but after a few days I found myself always asking, “why?” and then getting annoyed. Not very relaxing…

Did some research to answer my “why” question, and found that President Lyndon Johnson, did his very best, through the Highway Beautification Act of 1965, to put some limits on the ever-growing billboards along the roadsides, to protect the natural landscape. However, even Johnson’s vaunted powers of persuasion could not overcome the lobbying efforts of the Outdoor Advertising Association of America. They essentially won: the Highway Beautification Act ironically ended up protecting these billboards from being removed by a city—unless the city pays cash compensation. And these costs can really add up.

For over 50 years activists and billboard companies have been at war over the views along American highways. Four states—Vermont, Hawaii, Alaska and Maine—have banned them outright. Rhode Island and Oregon have said no new billboards. But in Texas, the Texas Transportation Commission voted unanimously to eliminate the existing 42½-foot height restriction beginning September 2019, allowing the size limit to double. 

There’s the answer!

Suzan

Hi MLE,

I am pleased to say that we have launched our animation for FASI (the Food Allergy Science Initiative), before we all broke for the holidays. 

Food allergy is a severe public health threat faced by millions worldwide, the large majority of whom are children. For decades, it was thought that an allergic reaction was caused when the immune system sees certain foods as a foreign invader. As a result, the reaction may lead to inflammation, shock and even death.

However, we are now discovering that a key component to food allergies is the nervous system, as well as the immune system. It is the cells in epithelial tissues that first detect allergies. FASI aims to leverage these insights together with our understanding of the underlying biological basis of food allergy, to transform advances in diagnosis, prevention, and treatment, which is really exciting.

For more information, you can see the animation we built for FASI at the link below (be sure to select the banner!)

broadinstitute.org/scientific-areas/food-allergy-science-initiative

Happy New Year!

Suzan

Hello MLE,

As you know, I really enjoy going to Central St Martin’s to give the occasional graphic design workshop and when I am there, I cannot help but compare this school to Vancouver’s big art and design school, Emily Carr, where we went. Though so much is the same, so much has also changed since the olden days when we were studying, about a million years ago now.

In particular, there has always been a lot international students, but now they seem to be from a much more broad array of countries, which is amazing. So many students from countries all over the world. Also, there are so many more openly transgender students, which is also amazing. Queer and trans terminology is always changing, which shows how much things are progressing. 

I know that I am comparing London today with Vancouver in the past, but I do think that the times they are a changin, and it’s so great to see when it is for the best.

Suzan

Hi MLE,

So exciting to get this in the post: a gift of original drawings from our friend and client, Brigitte. They are of costume designs from the musical Oklahoma. So gorgeous.

mothandrust.co.uk/brigittereiffenstuel

Suzan

As MOTHandRUST turns nine today, we will keep up the tradition to eat a lot all day and then leave the studio early to celebrate! I'm quite happy this is happening on a Monday this year....  Suzan