Saw this on Brand New
a few weeks ago and love it and thought I'd share as I know you will love it too - as this was exactly our idea we created for our grad school project (which was a a long time ago now)!
Ural Music Night is a music festival in Yekaterinburg, Russia. Different posters are pasted overtop of each other: first tear shows the festival branding, second tear shows genre logo and artist name or venue, and the last tear has show information. Perhaps it’s not the most easily accessible information but this isn’t airport signage, and conceptually, I love how it works.
Our grad project was called 'MOTHandRUST,' a fictional clothing brand that allowed us to really explore graphic design in some interesting ways (and yes that is how we got the name of our studio).
For the MOTHandRUST posters, we wanted to show how our sweaters changed and morphed over time. Different posters were pasted overtop of each other: the brand new sweater at the top, first tear shows what the sweater looks like older, last tear, what the sweater looks like after it has been worn a lot (very different as it was designed to change with use and washes). So as the posters get torn and age, you can see how the product featured in the posters ages as well.
I looked all over for the photos, which would have been great to see again, but they are stored away on CDs, and I have no way to play a CD!