What is the logo design process exactly?
6 December 2022
This is a good question, and one our clients would often like to know. We always emphasise the importance of investing as much as you can in a logo for your institute or organisation. A good logo should serve you well over time. Often a lot of time. As the backbone of your brand, updating it can be more work than you think, as anything with your old logo would need to be changed as well.
I’d like to note that this process is not exactly the same for all designers, and what is outlined below is not comprehensive. Of course I am happy to chat about this further (and I often do!)
Research + Strategy
The design of the logo is always part of a wider brand strategy. The depth required varies tremendously. It can require days, months, or sometimes even years. The appropriate scope of work depends on the individual project.
Starting with a set of questions, we discuss (and sometimes debate!) an organisation's essence: who it is, what it does and what it will deliver. We also examine such things as the target market and competitors. Once complete, our clients often comment on how valuable this clarity and insight is—despite how much they thought they understood their brand previously.
Concepting + Design
As a designer trying to put words to this phase, I realise how fascinating it is! And challenging. Clients can be surprised at how long this phase can take.
Inspiration can come from anywhere. Often visuals are sketched or found online. They are pieced together, taken apart, elaborated on, grouped, left for a few days, brainstormed, and worked on again and again to form logo concepts. The best concepts are grouped into design directions and developed further. Some clients think that the first design round is simply a presentation of all the work done to date, but this is not the case! We only present the most successful design directions.
Crucially, this phase is also very much guided by the Brief + Strategy phase listed above.
There are usually at least four design rounds, more depending on the project scope. So that they can be prepared, we always tell our clients that one of the biggest delays is the amount of time it takes to get feedback after each round.
Files + Guidelines
The final logo is delivered in various file formats and sizes. If you require any additional file format in the future, we are happy to provide this free of charge.
A brand guidelines document is provided that sums up the brand work. This helps anyone using the logo, or any other brand elements, to prepare high impact materials that are consistent, whether it is a PowerPoint document or an email newsletter. The brand guidelines can be anywhere from one page to dozens, depending once again on the project scope.
Above are examples of a few of the logos we have designed recently for various scientific organisations.Posted in: MandR work identities branding
MOTHandRUST is 12 years old
4 November 2022The design studio of MOTHandRUST is 12 years old today! Feeling particularly grateful for all of our clients, many of which we have been working with for many years. Bring on the next 12 years!Posted in: MandR news
One of the oldest printing press fonts: Garamond
12 August 2022
1470: the very first book was printed in Paris, France and a boom in typeface creation followed shortly after. It was here that Claude Garamond’s career as an engraver flourished, and his Garamond typefaces were created. Like many engravers, they were often commissioned for a single printer's exclusive use. Over time, they were sold or traded between printers.
Having designed many typefaces in his lifetime, it can be said that the origin of Garamond is not one typeface in particular, but rather his particular style, which was considered very contemporary and modern. Of course, Garamond has been modified and refined over the years, but this family of typefaces can still be said to be based upon Claude Garamond’s original designs from over 500 years ago.
Garamond is one of the oldest printing press fonts. It has survived the centuries because of its remarkable readability and timeless elegance. An exceptionally popular typeface in print today, it is found in some of the best-selling titles available from bookstores, including every book in the Harry Potter series. From 1983 to 2001 Apple used Garamond as their corporate font, but later moved to a modern font that had been drawn with the limitations of early computer screens in mind. Since it is so popular, at MOTHandRUST we prefer to use alternatives, such as Sabon or Caslon.
Of course an academic journal wouldn’t reject a manuscript on the basis of typeface alone, but this Nature article suggests that for manuscript submission, Garamond or Times New Roman are favoured. And it is interesting to note that Calibri is not!Posted in: typography design
The history of the internet: 10 life changing milestones
17 June 2022Everyone here at MOTHandRUST has been talking about the Web Design Museum. Fascinating!December 25th, 1990At CERN, a Swiss research center, a British physicist and internet pioneer Tim Berners-Lee created the world's first web browser, called WorldWideWeb.August 6th, 1991Tim Berners-Lee launched the world's first website at:Unfortunately, the original website has not been preserved and the link shows only its 1992 copy. However, it is still interesting to see what the world's first website looked like. No images would be found on the web until 1992. So, not as exciting as most would hope?July 18th, 1992Silvano de Gennaro, an Italian computer scientist who worked at CERN research labs, was asked by Tim Berners-Lee to scan and upload a photo of a parody pop-group called Les Horribles Cernettes (The Horrible CERN Girls) onto the info.cern.ch website. This photo became one of the first images to be published on the World Wide Web.January, 1994Jerry Yang and David Filo, two Ph.D. students from Stanford University, created a list of websites entitled "Jerry and David's Guide to the World Wide Web." In March 1994, the portal was renamed Yahoo!1994Microsoft.com launches. A note on the homepage says, "If your browser doesn't support images, we have a text menu as well.".July 15, 1995Still struggling with his English, actor Antonio Banderas was an early pioneer, using the web to introduce himself to Hollywood1996This may be Apple's first site? Early sites tended to look like items IRL as this helped with usability. For example, having what looked like actual buttons would help people who were not familiar with the internet understand what they need to do.September 4th, 1998Ph.D. students from Stanford, Larry Page and Sergey Brin, created the Google search engine. It was a research project whose aim was to find relevant search results using a mathematical algorithm. The name Google is a deliberate misspelling of the word googol, which refers to a very high number.November 14th, 2009"Flat design" didn't really come along until after 2010. Microsoft's site for the Zune multimedia player is considered to be one of the first uses of flat design in user interface. We no longer need the online world to look like real life.Feb 9th, 2009The internet social networking site Facebook introduced its “like button” feature for the first time. The announcement post above explains how some FB posts could have over 30 comments, all saying 'awesome!' 'Congrats!' The aggregation of the sentiment 'I like this,' makes room in the comments for longer accolades." What was life was like before 2009 when you couldn't like things online?Posted in: web
Medical Illustration: 10 Facts
19 May 2022
Medical illustration is a rather niche field, with an estimated 2,000 trained practitioners worldwide.
The majority of medical illustrators in the profession have a master's degree from an accredited two-year graduate program in medical illustration, of which there are only four in North America.
The first school of medical illustration was formed in 1911 at Johns Hopkins University.
Some medical illustrators are authors and co-authors of textbooks or articles in which they've made major contributions to the content.
In the past, the majority of medical illustrations were produced for professional use, whereas now there is a growing need for illustrations aimed at the lay public, in order for them to understand the state of their health and medical options.
Attorneys use medical illustration to clarify complex medical information for judges and juries in personal injury and medical malpractice cases.
Medical illustration created for instruction (surgery, anatomy, obstetrics and medicinal plants) first appeared in Hellenic Alexandria during the 4th century BC or early 3rd century BC on individual sheets of papyrus.
Leonardo da Vinci pursued his own anatomy book, and pioneered the use of cross sections and exploded views.
De humani corporis fabrica (The Fabric of the Human Body) of 1543 is probably the most well known book of anatomy. It profoundly changed medical training, anatomical knowledge, and artistic representations of the body, an influence that has persisted over the centuries.
Here at MOTHandRUST, we do create scientific illustrations (seen above) and we can work with specific medical illustrators when required.Posted in: science MandR work illustration