Brigitte Reiffenstuel’s award-winning costumes have been seen on stages all over the world for the past twenty years, from the MET in New York to London’s Royal Opera House to La Scala Milan.
Though she is very well-known in the realm of opera, her career continues to expand into the wider fields such as film, theatre, and advertising. She wanted her new site to show this. We were introduced to Brigitte by our long term friend and client, London set designer, Michael Levine.
Her site's key audience includes production companies and directors. Being very busy, they tend to very quickly skim through portfolio sites. Therefore, the overall impression of a scrolling page was important for the new site, as was effective storytelling with images rather than text.
Our new site for Brigitte scales all images to the optimum size for the viewer's device, so image zooms are not required. Both portrait and landscape formats are portrayed equally well. The site features an easy, flexible layout system where she can upload, test, rearrange and position all images until they are curated for maximum impact and storytelling. This is boosted by the use of complementary background colours for each project.
Finally, there is quite a bit about Brigitte on the web and Google search results vary widely; examples of her work may be dated, and so on. With search engine optimisation, a Google search will lead users directly to her site more frequently, meaning she has more control over how she is portrayed online.